10 best Jungle Scout alternatives for Amazon sellers in 2023
As an Amazon seller, it’s essential to have the right tools at your disposal. Amazon boasts over 1.9 million sellers. That means standing out amongst the competition is no easy task.
Thankfully, as with most things in life, software can help. Jungle Scout has been a popular software platform for Amazon sellers for years, but it’s not the only option out there.
In this blog post, we’ll be exploring the 10 best Jungle Scout alternatives for Amazon sellers in 2023. We’ll provide an overview of each tool, their features, pricing and their pros and cons. Additionally, we’ll categorize them based on their best use case and the level of expertise required to use them effectively.
With that said, let’s get started with our first pick.
1. AmzTracker
Overview
AmzTracker is an all-in-one Amazon seller tool designed to help both new and experienced sellers succeed in the competitive Amazon marketplace.
This comprehensive platform offers a wide range of features that cater to various aspects of an Amazon seller’s journey, including product research, keyword tracking and listing optimization.
By providing valuable insights, AmzTracker enables sellers to:
- Make informed decisions about their products
- Identify profitable niches
- Optimize listings for better visibility
- Improve overall sales performance and Amazon sellers rank
With its user-friendly interface and robust set of features, AmzTracker is a reliable and versatile tool for Amazon sellers looking to grow and scale their businesses.
Features
- Sales and keyword tracking
- Product research
- Listing optimization
- Review monitoring and management
- Promotions and discounts management
Pricing
AmzTracker offers four pricing plans, starting at $50 per month for the Basic plan and going up to $400 per month for the Legend plan. They also offer a 7-day free trial for new users.
Pros and cons
Pros:
- Comprehensive suite of tools for Amazon sellers
- Easy-to-use interface
- Offers a free trial
Cons:
- Can be expensive for sellers with a tight budget
Level
Beginner to advanced
Best use case
Best for sellers who want an all-in-one solution for managing their Amazon business.
Related article: Amazon best sellers rank (BSR): definition and tips for improvement
2. Helium 10
Overview
Helium 10 is a popular and powerful suite of tools designed to help Amazon and Walmart sellers with product research, keyword research, listing optimization and much more.
Features
- Product and keyword research
- Listing optimization and management
- Inventory management
- Refund and reimbursement assistance
- PPC management
Pricing
Helium 10 offers four pricing plans, ranging from a Free plan with limited features to the Diamond plan at $197 per month. They also offer a 30-day money-back guarantee.
Pros and cons
Pros:
- Comprehensive suite of tools for Amazon sellers
- Offers a free plan with limited features
- 30-day money-back guarantee
Cons:
- Some advanced features may have a learning curve
Level
Beginner to advanced
Best use case
Best for sellers looking for a comprehensive toolset with a free plan option.
Related article: 8 common mistakes to avoid as a new Amazon seller
3. Viral Launch
Overview
Viral Launch is an Amazon seller tool designed to help users with product discovery, keyword research, listing optimization and market intelligence.
One of the newer features of Viral Launch is Kinetic PPC, a fully-automated Amazon PPC campaign manager.
They also offer an interesting split-testing tool called “Listing Dojo,” which allows you to test which price points, images, titles and descriptions drive more sales.
Features
- Product discovery and research
- Keyword research and tracking
- Listing optimization
- Market intelligence and competitor tracking
- Automated PPC campaign management
- Split testing (A/B testing)
Pricing
Viral Launch offers three pricing levels, starting at $58 per month for the Essentials tier and going up to $166 per month for the Pro Plus Ads plan. They also offer a 14-day risk-free trial.
Pros and cons
Pros:
- Comprehensive suite of tools for Amazon sellers
- Easy-to-use interface
- Offers a risk-free trial
Cons:
- Can be expensive for sellers with a tight budget
Level
Beginner to advanced
Best use case
Best for sellers who want a comprehensive suite of tools with a focus on product discovery and research.
Related article: How to Find High Demand & Profitable Products to Sell on Amazon
4. Perpetua (formerly Sellics)
Overview
Perpetua is an all-in-one Amazon seller tool that combines multiple features to help you manage and optimize your Amazon business, including product research, keyword tracking and inventory management.
Their main emphasis is on ad research and optimization, which they offer for Instacart, Walmart and Target in addition to Amazon.
Perpetua is one of the strongest vendors on this list, with many advanced solutions like automatic video ad creation and advanced ecommerce business intelligence tools.
However, it’s also one of the priciest.
Features
- Product and keyword research
- Listing optimization
- Inventory management
- PPC management
- Review monitoring and management
- Automated video ad creation
Pricing
Perpetua offers tiers based on your monthly ad spend. The Starter tier caps you at $5,000 per month in ad spend and costs $250/month. It also only supports one retail media platform.
For more details, check out their pricing page.
Pros and cons
Pros:
- Comprehensive suite of tools for Amazon sellers
- Pricing based on annual revenue
- Offers a 14-day free trial
- Great choice for multichannel ecommerce operations
Cons:
- Can be expensive for smaller sellers
Level
Advanced
Best use case
Best for larger sellers looking for an all-in-one solution with a special emphasis on advertising optimization.
Related article: How to sell more on Amazon
5. Cash Cow Pro
Overview
Cash Cow Pro is a comprehensive Amazon seller tool that focuses on helping you optimize your sales and profit margins with features like product research, keyword tracking and listing optimization.
Features
- Product research
- Keyword tracking and research
- Listing optimization
- Inventory management
- Sales and profit tracking
- Automatic messaging to customers requesting feedback
Pricing
Cash Cow Pro offers a single pricing plan at $49.97 per month, with a 10-day free trial available for new users.
Pros and cons
Pros:
- Comprehensive suite of tools for Amazon sellers
- Affordable pricing
- Offers a 10-day free trial
Cons:
- Interface may not be as user-friendly as some alternatives
Level
Beginner
Best use case
Best for sellers looking for an affordable, all-in-one solution with a focus on sales and profit optimization.
Related article: Amazon SEO: how to rank on page 1 on Amazon
6. AMZScout
Overview
At its core, AMZScout is an Amazon seller tool that focuses on helping you find profitable products to sell on Amazon.
It doesn’t do much in the way of listing or ad optimization but mainly focuses on helping you do keyword and competitive research to find the best products.
It also places a unique focus on seller education, offering a series of video courses and step-by-step guides for finding success on Amazon. This makes it specifically well-suited for beginners in the ecommerce space.
Features
- Product research
- Keyword tracking and research
- Chrome extension for quick research
- Learning materials for new sellers
- Trend reports and product ideas
Pricing
AMZScout’s Seller’s Bundle is $49 per month and includes all the features mentioned above plus optional paid add-ons like a mentor call and a special Chrome extension for retail arbitrage and dropshipping.
Pros and cons
Pros:
- Focus on finding profitable products
- Offers a Chrome extension for quick research
- Great one-stop shop for beginners who aren’t quite sure what to start selling
Cons:
- More limited feature set compared to some alternatives (no listing optimization or ad management)
Level
Beginner
Best use case
Best for sellers who want a tool focused on finding profitable products to sell on Amazon.
Related article: Fulfillment by Amazon: What to Know About Using Amazon FBA to Grow
7. Seller Labs
Overview
Seller Labs is a software and services company that offers ecommerce solutions for businesses selling on Amazon.
These include Amazon advertising management, product research, review management and inventory management tools, as well as Amazon seller coaching and consulting services.
Features
- Product and keyword research
- Listing optimization
- Inventory management
- Advertising management
- Review monitoring and management
Pricing
Seller Labs offers three pricing plans, starting at $49 per month for the Launch plan and going up to $299 per month for the Enterprise plan. They also offer custom pricing for larger sellers.
Pros and cons
Pros:
- Comprehensive suite of tools for Amazon sellers
- Offers custom pricing for larger sellers
- Focus on advertising management
Cons:
- Can be expensive for smaller sellers
Level
Beginner to advanced
Best use case
Best for sellers looking for a comprehensive solution with a focus on advertising management.
Related article: 6 tips from Amazon shipping to win & retain customers in Peak Season
8. AmazeOwl
Overview
AmazeOwl is an Amazon seller tool designed to help users with product discovery, keyword research and market analysis, with a focus on finding profitable products to sell on Amazon.
It’s also one of the few free Jungle Scout alternative on this list (or at least, one of the few with a free tier).
It’s built for sellers who have no clue where to start on Amazon, making it uniquely suited for beginners in the ecommerce space.
Features
- Product discovery and research
- Keyword research and tracking
- Market analysis and competitor tracking
- Listing optimization
Pricing
AmazeOwl offers three very affordable pricing plans, ranging from a Free plan with limited features to the Established plan at $19.99 per month.
Pros and cons
Pros:
- Focus on finding profitable products
- Offers a free plan with limited features
- Affordable pricing for premium plans
- Probably the best Jungle Scout alternative for ecommerce beginners
Cons:
- Limited features compared to some alternatives
Level
Beginner
Best use case
Best for beginner sellers looking for an affordable tool focused on product discovery and market analysis.
9. Teikametrics
Overview
Teikametrics is an AI-powered Amazon seller tool and web app that focuses on optimizing your advertising campaigns with keyword research, bid management, performance analytics, and more.
The platform also offers advertising optimization tools to help sellers manage their Amazon PPC campaigns and maximize their ROI and sales rank.
Features
- AI-powered advertising optimization
- Keyword research and tracking
- Bid management
- Performance analytics
- Inventory management
Pricing
Teikametrics offers a Basic free plan with limited features, but the real secret sauce is in its (much pricier) AI-Powered plan, which starts at $199 per month for businesses that do up to $5,000 in monthly ad spend.
Pros and cons
Pros:
- AI-powered advertising optimization with cutting-edge features to maximize ad ROI
- Custom pricing based on your needs
- 30-day money-back guarantee
Cons:
- Very steep price tag
- Less feature-rich than other Amazon seller tools on this list
Level
Moderate to advanced
Best use case
Best for larger sellers looking for an AI-powered solution to optimize their advertising campaigns on Amazon.
10. Zonguru
Overview
Zonguru is an all-in-one Amazon seller tool that offers a comprehensive suite of features for product research, keyword tracking, listing optimization and more.
They also recently released a ChatGPT integration, allowing brands to craft AI-generated product listings for free.
One of the cool things about Zonguru is its Easy Source feature, which integrates with Alibaba and helps sellers find reliable manufacturers for their products.
Features
- Product and keyword research
- Listing optimization and management
- Sales and profit tracking
- Inventory management
- Review monitoring and management
Pricing
Zonguru offers four pricing plans, starting at $24 per month for the Researcher plan (ideal for new sellers) and going up to $38 per month for the Seller plan.
They also offer a 14-day free trial.
Pros and cons
Pros:
- Comprehensive suite of tools for Amazon sellers
- Offers a 14-day free trial
- Easy-to-use interface
- Very reasonably priced
Cons:
- No ad optimization features
Level
Beginner to advanced
Best use case
Best for sellers who want an all-in-one solution with a comprehensive suite of tools but don’t need ad management.
Related article: A guide to buying from Alibaba (safely)
What to look for when choosing an Amazon seller tool
Selecting the right Amazon seller tool can make a significant difference in the growth and success of your business.
With so many options available, it’s essential to know what to look for to make the best decision for your specific needs.
Here are some key factors to consider when choosing an Amazon seller tool:
1. Functionality tailored to your goals
An ideal Amazon seller tool should offer a wide range of features that cater to various aspects of your selling journey.
This may include product research, keyword tracking, listing optimization, inventory management and more.
However, it’s important to note that a comprehensive solution isn’t always the best fit for every seller.
For example, if you don’t run ads, you obviously don’t need a tool like Teikametrics that uses AI to optimize ad listings.
By choosing a tool with functionality tailored to your specific needs, you can streamline your processes and make more informed decisions.
Related Article: 19 powerful ways to use artificial intelligence in ecommerce
2. Ease of use
User-friendliness is crucial when selecting an Amazon seller tool.
You’ll want to ensure that the interface is intuitive, easy to navigate and doesn’t require a steep learning curve.
This will save you time and frustration, so you can focus on growing your business.
3. Accurate data and analytics
The accuracy of the data provided by an Amazon seller tool is essential for making informed decisions about your products and strategy.
To test for accurate sales data, you can compare the tool’s estimates with your own sales data or use a product with known sales data as a benchmark.
Additionally, you can look for user reviews and testimonials to see if others have found the tool’s data to be reliable.
Ensure the tool you choose offers reliable and up-to-date information to help you optimize your listings and stay ahead of the competition.
4. Pricing structure
The cost of an Amazon seller tool can vary greatly, with options ranging from free to expensive monthly subscriptions.
How many sales can you predict in a given month? How much money do you spend on ads?
These metrics often determine not only what you can afford, but also how much you’ll pay per month for your platform of choice.
Consider your budget and the specific features you need when selecting a tool, but also keep in mind that investing in a high-quality tool can yield long-term benefits and save you money in the long run.
5. Scalability
As your Amazon business grows, your needs will evolve and it’s important to choose a seller tool that can grow with you.
Look for a tool that offers flexible pricing plans and advanced features that can accommodate your changing needs over time.
6. Integration with other tools and software
Integration with other tools and platforms you use in your business, such as your ecommerce platform or inventory management platform, can save you time and streamline your workflow.
Ensure the Amazon seller tool you choose is compatible with your existing software and systems.
7. Customer support
Responsive and helpful customer support is crucial when choosing an Amazon seller tool.
You’ll want to know that you can rely on the support team to assist you with any issues or questions that may arise while using the tool.
8. Reviews and testimonials
Before deciding on an Amazon seller tool, it’s essential to do some research and read reviews from other users.
This will give you a better understanding of the tool’s performance, reliability and any potential issues you may encounter.
9. Security and privacy
The security and privacy of your data are critical when using an Amazon seller tool.
Ensure that the tool you choose has robust security measures in place to protect your sensitive information and complies with all necessary privacy regulations.
Best practices for product research and listing optimization on Amazon
When it comes to selling on Amazon, conducting thorough product research and optimizing your listings are two critical aspects of success.
By following best practices and using the right seller tools, you can increase your chances of standing out from the competition and driving sales.
Here are some best practices for product research and listing optimization, along with ways seller tools can help you achieve these goals:
1. Identify profitable niches and high-demand products
To find success on Amazon, it’s important to focus on profitable niches and high-demand products.
One way to achieve this is by using seller tools that offer product research features, such as historical sales data, BSR rankings and profit margin calculators.
Seller tools with keyword research capabilities (such as Helium 10, AMZ Scout and Zonguru) can help you identify the most relevant and high-traffic keywords for your products.
These tools can help you identify potential products with high demand and low competition, making it easier to make informed decisions about which products to sell.
Related Article: How to find high demand & profitable products to sell on Amazon
2. Optimize your product titles
An optimized product title is essential for attracting potential buyers and improving your search rankings on Amazon.
Seller tools with keyword research capabilities can help you identify the most relevant and high-traffic keywords for your products.
By including these keywords in your product titles, you can increase the visibility of your listings and drive more traffic to your products.
Related Article: 10 top tips for succeeding on online marketplaces
3. Use high-quality visuals
High-quality images and videos are crucial to showcasing your products and convincing potential buyers to make a purchase.
Some seller tools (like Perpetua and others) offer image and video optimization features that can help you ensure your visuals are professional and appealing.
By using these tools, you can create compelling images and videos that accurately represent your products and entice potential buyers.
Related Article: Product photography 101: how to produce the best product photos
4. Write compelling and informative product descriptions
A well-written product description can help potential buyers understand the features and benefits of your products, ultimately leading to more sales.
Seller tools with content optimization features can help you craft compelling and informative product descriptions that highlight your product’s unique selling points and address potential buyer concerns.
These tools can also help incorporate relevant keywords into your descriptions, further improving your search rankings on Amazon.
5. Optimize your backend keywords
Backend keywords are essential to increasing the visibility of your listings on Amazon. They help Amazon’s search algorithm understand the relevance of your products.
Seller tools with keyword research capabilities can help you identify the most important keywords for your products, so you can optimize your backend keywords and improve your search rankings.
Related Article: How to conduct Amazon keyword research
6. Use an all-in-one inventory, listing and order management platform
As you scale your store, you’ll need to manage a growing order volume, multiple sales channels, and potentially even multiple warehouse locations.
You need an ecommerce platform like Linnworks or SkuVault Core to connect all this information in one place – so you can automate order routing, listings, and inventory updates.
This will not only save you many hours of manual data entry but will prevent errors from creeping into your records and improve customer satisfaction with reliable fulfillment. This means no more overselling and fewer mis-ships.
Related Article: A guide to multichannel inventory management
7. Use Amazon advertising
Amazon Advertising is a powerful way to promote your products and increase their visibility on the platform.
Some seller tools, like Perpetua and Teikametrics, specialize in Amazon Advertising management, helping you create and optimize ad campaigns, monitor their performance and make data-driven decisions to improve your ROI.
By leveraging these tools, you can effectively promote your products and drive more sales.
8. Monitor and respond to customer reviews
Customer reviews play a significant role in your product’s reputation and ability to attract potential buyers.
Seller tools with review monitoring features can help you keep track of your product reviews and respond to them in a timely manner.
By addressing negative reviews and engaging with satisfied customers, you can demonstrate excellent customer service and improve your product’s overall reputation.
9. Keep an eye on competitors
Keeping track of your competitors and their strategies is crucial for staying ahead in the highly competitive Amazon marketplace.
Seller tools with competitor analysis features can help you monitor your competitors’ listings, pricing and promotional strategies.
By staying informed about your competition, you can make data-driven decisions and adjust your strategies accordingly.
FAQs about Jungle Scout alternatives and selling on Amazon
How accurate are the sales estimates in these tools?
Sales data accuracy varies from tool to tool and each seller tool relies on its proprietary algorithm to estimate sales figures.
While no tool can provide 100% accurate sales data, many Jungle Scout alternatives, such as Helium 10 and AMZ Scout, are known for relatively accurate sales estimates.
It’s essential to compare different tools and read user reviews to get an idea of their accuracy before making a decision.
Which alternative to Jungle Scout has the largest product database?
Each Jungle Scout alternative has its own database size, with some offering more extensive product databases than others.
For example, Helium 10 is known for having one of the largest product databases among the alternatives.
However, it’s crucial to consider not just the size of the product database, but also the quality of the data and the tool’s overall features to find the best fit for your needs.
Do Amazon seller tools give me historical data?
Yes, many Amazon seller tools provide historical data that can help you gain valuable insights into past trends, product performances and seasonal patterns.
Tools like Helium 10, Perpetua and AMZScout often include features that allow you to access historical data, making it easier for you to analyze the market and make informed decisions for your business.
Keep in mind that the extent of historical data available may vary from tool to tool, so it’s essential to choose a tool that meets your specific needs.
Final thoughts
Finding the perfect Jungle Scout alternative for your Amazon business comes down to understanding your unique needs and budget constraints.
With a myriad of options available, each offering different features and pricing structures, you have the freedom to choose a tool that aligns with your specific goals and requirements.
Remember to consider the accuracy of sales data, the tool’s database size and the availability of historical data when making your decision.
Don’t forget to explore the tools that specialize in keyword research and ad optimization if those aspects are crucial to your business growth.
By taking the time to research and compare the various alternatives, you can equip yourself with a powerful Amazon seller tool that will help streamline your product research, listing optimization and overall selling process.
With the right tool in hand, you’ll be well on your way to Amazon selling success.
Looking for help starting and scaling an ecommerce business?
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