QR codes powered by GS1: the future of retail
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As the retail sector evolves, QR codes powered by GS1 are set to shape its future. These next-generation barcodes represent a fundamental shift in how brands, retailers and consumers share and access product information
Who is GS1?
GS1 is a global, not-for-profit organisation dedicated to developing standards for seamless commerce. Their barcodes have powered efficient supply chains for more than 50 years and facilitate billions of transactions daily. GS1 is now focused on empowering businesses to transition to 2D barcodes, particularly QR codes powered by GS1.
What are QR Codes Powered by GS1 and why is now the right time?
QR codes powered by GS1 are next-generation, two-dimensional barcodes that provide significantly more information than their linear predecessors. These smart QR codes can store detailed product information, including provenance, nutritional content, sustainability credentials, usage tips and more, all accessible with a simple smartphone scan.
There are several key drivers are making this shift both necessary and inevitable:
- Evolving consumer expectations: shoppers want detailed product information at their fingertips. QR codes can meet this demand
- Sustainability goals: QR codes help minimise packaging waste by moving information online
- Regulatory changes: legislation requires greater transparency, with new regulations such as DPP, EPR and PPWR on the horizon, QR codes could help business adapt and comply
- Digitalization and interoperability: QR codes enable seamless data sharing, future-proofing businesses for a digital-first economy
As Iain Walker, GS1 UK’s director of industry engagement, put it: “A switch to QR codes will be the most significant transformation the sector has seen in decades… shaping the future of retail.”
Globally, GS1 aims for QR codes to be widely scannable at points of sale by 2027. While the transition is voluntary, the added benefits of 2D barcodes—from enhanced consumer engagement to supply chain optimization—will drive widespread adoption. In fact, 71 percent of industry professionals believe QR codes will be the norm by 2026, with full adoption expected by 2030. Already, 46 percent of surveyed companies have begun building QR capabilities.
What is in it for brands?
For brands, integrating QR codes powered by GS1 into your operations can revolutionise how you connect with your customers and enhance your brand reputation:
- Enhanced customer experience: QR codes allow brands to deliver enriched consumer experiences by providing instant access to detailed product information, from provenance and recipes to promotions and recycling guidance. This level of transparency and engagement builds trust and loyalty among consumers.
- Improved brand reputation: by highlighting sustainability initiatives and communicating critical regulatory information through QR codes, brands can demonstrate their commitment to responsible practices
- Operational efficiency: QR codes streamline supply chain processes, improving inventory management and product visibility. This leads to more efficient operations and better customer service, enhancing the overall brand experience
The time to act is now
By embracing QR codes powered by GS1, brands can stay ahead of the curve, meet evolving consumer expectations, and unlock new opportunities for growth and engagement.
For more information or support with your next steps, visit their website: https://www.gs1uk.org/standards-services/get-market-ready/qr-codes-powered-by-gs1
