Selling on Tesco Marketplace: Your ultimate guide
Tesco recently launched its own online marketplace, featuring over 20,000 products across categories like DIY, homeware, toys, gardening, and pet care. Following the footsteps of B&Q, Debenhams, Superdrug, and The Range, Tesco is embracing the successful marketplace model pioneered by Amazon and eBay. Read on to discover everything you need to know about Tesco’s exciting new venture.
What is Tesco Marketplace?
Tesco, the largest online grocer in the UK, has expanded its horizons by launching a new marketplace. This platform allows customers to access an extended range of brands and products beyond Tesco’s current online grocery offer. By opening its ‘doors’ wider, Tesco offers businesses a unique opportunity to reach a vast and loyal customer base.
What are the benefits of selling on Tesco Marketplace?
Selling on Tesco Marketplace comes with numerous advantages:
- Massive Customer Base: With over 660,000 delivery saver customers, you’re tapping into a substantial pool of potential buyers.
- High Spending Power: The average online basket size is £95, indicating that Tesco shoppers are ready to spend.
- Consistent Traffic: Tesco processes 1.2 million weekly online orders, ensuring that your products have consistent exposure.
What types of products are sold on Tesco Marketplace?
Tesco’s established and successful online platform attracts a wide range of customers seeking a diverse selection of products. Now, with Tesco Marketplace, these customers can explore an even broader product range, making it an ideal platform for sellers across various sectors.
How Tesco Marketplace works
At launch, the marketplace features around 17 carefully vetted sellers “to ensure they meet our robust requirements and standards,” according to Tesco. Among the available brands are household names such as Tefal, Silentnight, Tommee Tippee, and Charles Bentley.
Sellers will be continuously monitored based on delivery speed, return rates, delivery success rates, and soon customer ratings and reviews. Shoppers will pay separately for third-party items, which have their own delivery fees; however, standard deliveries are free for Anytime Delivery Saver customers or orders over £50 from the same seller. Customers can earn Clubcard points on all purchases, and items will be clearly marked as coming from third-party sellers.
Getting started on Tesco Marketplace with Linnworks
The integration with Linnworks makes selling on Tesco Marketplace even more efficient and scalable. At Linnworks, we’ve partnered with Marketplacer to offer a seamless Tesco channel integration. Here are some of the key benefits of integration with Linnworks:
- Inventory Updates: Linnworks can automatically send changes in stock levels to Tesco Marketplace, ensuring accurate availability.
- Order Download: Tesco Marketplace orders can be automatically downloaded into Linnworks, simplifying order processing.
- Channel Tax: Tax information and settings displayed on orders in Linnworks are provided by Tesco Marketplace during order download, ensuring compliance.
- Inventory Mapping: Tesco Marketplace listings can be linked to Linnworks inventory items for real-time stock level and price updates.
- Location Mapping: Orders can be downloaded to, and inventory updates sent from, specific locations.
- Order Dispatch: Mark orders on Tesco Marketplace as shipped and provide tracking numbers and shipping service names via Linnworks.
- Payment Mapping: Tesco Marketplace payment methods can be linked to Linnworks payment methods, reflecting accurate payment details.
- Price Change: Update prices on Tesco Marketplace listings seamlessly through Linnworks.
- Shipping Mapping: Map Tesco Marketplace shipping methods to Linnworks postal services, ensuring consistency in shipping options.
Final thoughts
The Linnworks and Tesco Marketplace integration is a robust solution for businesses aiming to extend their reach and streamline operations. By leveraging Linnworks’ powerful Connected CommerceOps platform alongside Tesco’s extensive customer base, you can drive growth, boost brand success, and deliver exceptional customer experiences.
Ready to take your ecommerce business to new heights? Start integrating with Tesco Marketplace via Linnworks today and sell everywhere your customers are. Book a call with the partner team to find out more.