The Best Canadian Marketplaces for Brands in 2025

Ecommerce in Canada is booming, with online shopping now making up 34% of online sales—and that figure keeps climbing among Canadian consumers. For small businesses and individual retailers looking to grow their online business, picking the right online marketplace isn’t just about reaching a broader customer base; it’s about sustainability and efficiency in an increasingly competitive Canadian market.

Managing multiple platforms while keeping inventory in sync and orders flowing smoothly can feel overwhelming. The good news? Some marketplaces are easier to navigate than others, offering built-in logistics, fewer seller restrictions, and access to high-intent shoppers.

This guide breaks down the top 5 Canadian marketplaces to sell on in 2025, your growth guide to maximizing online sales, along with a few niche ecommerce marketplaces worth considering. Whether you’re a solo entrepreneur or a scaling brand, these platforms can help you connect with the right customers and increase sales.

Top 5 Canadian Marketplaces to Sell on in 2025

1. Amazon.ca

Why It’s Top: With over 160 million monthly visitors, Amazon Canada remains the dominant force among online marketplaces in Canada. Fulfillment by Amazon (FBA) sets the standard for fast shipping, making Prime eligibility a major advantage for every Amazon seller.

Pros:

• Massive, purchase-ready audience that trusts the platform
• Prime-driven sales that boost conversion rates
• Global reach with cross-border selling opportunities
• Built-in logistics infrastructure with FBA

Cons:

• High competition in most categories
• Substantial fees (15% commission plus FBA costs if used)
• Limited brand identity compared to your own store

Fees: Approximately 15% per sale, plus $39.99/month for the Professional selling plan. FBA fees vary by product size and weight but typically range from $5-15 per unit for standard-sized items.

Success Tip: Leverage FBA for faster shipping and Prime eligibility—Linnworks automates this process across channels, reducing manual data entry and synchronizing inventory levels in real-time.

2. Walmart.ca

Why It’s Top: Walmart Canada has rapidly expanded its Walmart marketplace presence, attracting over 30 million monthly visitors and generating $6 billion in sales. Their ‘Ship With Walmart’ program makes cross-border selling significantly easier for merchants looking to grow in the Canadian market.

Pros:

• Growing platform with less competition than Amazon
• No setup fees, making it accessible for new sellers
• Strong retail brand recognition among Canadian shoppers
• More flexible product approval process than in previous years

Cons:

• Still requires an approval process to join
• Considerable pressure to maintain competitive pricing
• Less sophisticated seller tools compared to Amazon

Fees: Generally 10-15% commission depending on category, with no monthly fee—a significant advantage for brands testing new product lines.

Success Tip: Stay competitive with real-time inventory updates via Linnworks to prevent overselling when managing multiple channels. Explore inventory management.

3. eBay.ca

Why It’s Top: With more than 38 million monthly visitors, eBay Canada maintains a strong presence among online marketplaces. Its flexible auction/fixed-price model gives online retailers multiple ways to move inventory and test product categories.

Pros:

• Excellent platform for niche or second-hand items
• Global shipping program reduces international selling complexity
• Lower barriers to entry than Amazon or Walmart
• Strong for collectibles, vintage items, and unique products

Cons:

• Success heavily depends on strategic pricing and shipping options
• 10-13% fees can impact margins on low-priced items
• Less impulse purchasing than Amazon

Fees: 10-13% per sale, plus $0.30 per listing (after free monthly allowance) though fees can vary based on seller’s account type and category.

Success Tip: Enhance listings with Linnworks’ automation tools to ensure consistent cross-platform branding and pricing. See how.

4. Canadian Tire

Why It’s Top: With more than 20 million monthly visitors and over $500 million in ecommerce revenue, Canadian Tire has transformed from a brick-and-mortar retailer into a powerhouse ecommerce platform. This trusted local brand fosters immediate credibility for Canadian sellers looking to expand their online store.

Pros:

• Exceptionally strong in hardware, automotive, and outdoor goods
• Loyal customer base with high purchase intent
• Integration with physical stores for pickup options
• Strong seasonal merchandising opportunities

Cons:

• Requires partnership approval with more complex onboarding
• Limited product diversity (category restrictions)
• Less international reach than other platforms

Fees: Varies by partnership agreement, but typically lower than Amazon’s fee structure for many categories.

Success Tip: Manage seasonal stock fluctuations with Linnworks’ forecasting tools to prepare for Canadian Tire’s strong Q4 and summer seasonal peaks. Try it free.

5. Etsy Canada

Why It’s Top: With more than 300 million global visitors monthly and a growing Canadian presence, Etsy dominates the handmade and vintage markets. Their niche focus creates a highly targeted shopping experience.

Pros:

• Ideal for artisans, crafters, and small-batch manufacturers
• Lower fees compared to general marketplaces
• Creative audience willing to pay premium prices for unique items
• Strong community features that help build customer loyalty

Cons:

• Niche focus limits potential audience size
• Not suited for mass-produced goods or commodity products
• Higher customer service expectations

Fees: $0.26 CAD listing fee, 3.5% transaction fee, plus 3-4% payment processing—significantly lower than major marketplaces.

Success Tip: Use bilingual listings for Quebec market penetration—Linnworks simplifies multichannel management across language variants.

Honorable Mentions: Other Platforms to Explore

Best Buy Canada: A top choice for electronics sellers with more than 20 million visitors monthly. This Best Buy online marketplace has no setup fees, though product category restrictions may apply. It’s especially strong during holiday seasons and ideal for tech-focused online selling.

Kijiji: A local favorite for second-hand goods, generating 20M page views monthly. Classifieds-style listing structure works well for local sales and services. Limited shipping integration but strong community presence.

Facebook Marketplace: A rapidly growing online marketplace that’s easy to set up for both small business owners and individual sellers. With billions of monthly Facebook users globally, you can tap into a wide customer base by promoting listings through digital marketing features like sponsored products or boosted posts. This marketplace is especially suited for local pick-ups and quick sales.

Costco Canada: Attracting more than 20M visitors monthly, Costco’s vendor model requires significant scaling capability but offers bulk-order potential. Manage inventory across all these channels with Linnworks. Scale your operations.

Conclusion: Choose Smart, Sell Big in 2025

The Canadian ecommerce landscape continues to evolve, with mobile shopping, local fulfillment, and multichannel presence becoming essential for success. The online marketplaces most likely to deliver the strongest results in 2025 are those offering the right balance of audience size, competitive pricing, reasonable fees, and operational efficiency. From Amazon Canada to Kijiji, Facebook marketplace, and beyond, Canadian sellers should stay agile in choosing where and how they operate their online store.

Whether you’re expanding to multiple platforms or focusing on dominating a single marketplace, the key to sustainable growth lies in streamlined operations. The most successful Canadian sellers in 2025 will be those who can manage inventory, orders, and fulfillment seamlessly across channels.

Ready to grow? Start selling today and streamline with Linnworks—request a demo!