Linnworks Supports Growth of Leading Waterproof & Hypoallergenic Jewelry Brand, Elk & Bloom
With a focus on thoughtful design, ethical production practices, and a commitment to transparency, Elk & Bloom is working to create a more responsible fashion industry while staying true to its values of quality, sustainability, and inclusivity.
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London, UK and Louisville, Kentucky, US – [28th January 2025]
Linnworks, a leading provider of ecommerce inventory and order management software, is proud to showcase the growth and evolution of Elk & Bloom, one of the UKs bestselling fine gold & silver jewellery brands renowned for its hypoallergenic, durable, and affordable designs.
What began as a creative outlet during the lockdown has evolved into a thriving business, addressing a growing demand for high-quality jewellery that combines sustainability, affordability and inclusivity. By focusing on thoughtful design and ethical production practices, Elk & Bloom is aiming to set new standards in the fashion industry while staying true to its core values.
As Elk & Bloom expanded its product range to include over 200 SKUs, each having multiple variants like gift boxes, chain lengths, and ring sizes, managing inventory manually became overwhelming. After researching inventory management systems, the company discovered Linnworks, which could handle everything from asset management to product descriptions, inventory tracking, and multi-channel retail.
Streamlining Operations with Linnworks
By implementing Linnworks, Elk & Bloom were able to manage the growing product range and retail partnerships more efficiently. This shift saved the company countless hours and eliminated human errors, making it possible to update inventory across multiple channels in real time. The time saved was invaluable, enabling the company to focus on scaling the business rather than being bogged down in manual tasks.
Dominique Croft, the owner of Elk & Bloom, shared, “We have seen significant improvements in our ability to manage orders and grow our product range since we started using Linnworks. With new high street retailers and expanded platforms, we are now handling thousands of sales and have recently celebrated our 30,000th order.“
“Linnworks has made managing this volume much more efficient. Our product range has grown from just a few SKUs to over 200, including more than 1,000 variants, all of which are easily handled across multiple sales channels. This in turn has significantly boosted our order accuracy, allowing us to process them with much greater precision.“
“On top of that, our order processing time has improved substantially. We usually process orders within 24 hours, in line with our policy, and Linnworks has made this much more efficient, helping us keep fast turnaround times even as our order volume has increased.”
Looking ahead, Elk & Bloom plans to expand its product range and continue to produce innovative products for the sustainable fashion industry. The company is committed to finding even more eco-friendly materials, improving the sustainability of its manufacturing processes, and further enhancing its transparency efforts.
Georgia Leybourne, CMO of Linnworks, added: “Elk & Bloom’s story demonstrates that sustainability and ethical practices are not just a niche in the fashion industry. When done correctly and supported by the right tools, they can form part of a sustainable future. By focusing on high-quality materials, ethical manufacturing, and transparent business practices supported by Linnworks, Elk & Bloom has successfully carved out a space for itself as a responsible and forward-thinking brand. We’re excited to see what is next!’
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About Linnworks
Linnworks is a Connected CommerceOps platform that gives online retailers the power to connect, automate, and scale their e-commerce operations from a single source of truth.
Our solution brings three core attributes to the retailer: connectivity to a diverse number of marketplaces, automation to traditionally time-consuming e-commerce processes, and a centralised platform to manage listings, inventory, orders, and shipments.
With over 4,000 customers and $15 billion GMV processed every year, Linnworks empowers small and medium e-commerce retailers to simplify their commerce ops, drive new revenue, exceed customer expectations and streamline logistics.
About Elk and Bloom
Waterproof jewellery that’s just as beautiful as you are – for the girls that never take their jewellery off.
Elk & Bloom creates beautiful, high-quality jewellery that’s hypoallergenic, life-proof and yet, still affordable. A mix that they’ve always felt so strongly about; designed for people that want their jewellery to keep up with every adventure and exciting moment – whether that’s an anniversary, birthday, or wedding (or simply when swimming, sleeping or gymming).