Driving brand loyalty with Danone
In this episode of Ecom Talks, we sit with Jack Tomson, Head of Online Activation UK & Ireland at Danone UK & Ireland. Filmed at Ecom Insights ’24 by Optimizon, the discussion covers Danone’s operational setup for selling in 120 countries globally and their evolving multichannel growth strategy. Tomson explains why discounts are a crucial part of Danone’s current strategy, while also discussing the growth of private label consumption and its impact on the market.
