What happens when a global pandemic brings toilet paper into the spotlight? And could the future of our bathroom essentials be greener than ever before? 

Dive into the latest episode of Sustainability Sessions with Tom Whelan, Founder of Naked Sprout, the UK’s most sustainable and eco-friendly toilet paper as we uncover the latest innovations in sustainable toilet paper, the environmental benefits, customer perceptions, and the challenges of introducing this ground-breaking product to the market.

Key Takeaways:

• Discover the origins of Naked Sprout’s green toilet paper and how it stands out from traditional options.
• Understand the environmental benefits of switching to eco-friendly bathroom products.
• Learn about the target market for eco-friendly toilet paper and how consumer preferences shape product development.
• Gain insights into balancing cost, customer service, and environmental responsibility in retail operations.

If you care about making environmentally friendly choices and want to stay ahead of consumer trends, this episode is for you!

Tom Whelan, Naked Sprout

Tom Whelan is the founder of Naked Sprout, a UK-based B-Corp business that provides eco-friendly toilet paper. Naked Sprout has been rated no.1 by The Ethical Consumer, is the first and only toilet roll company to publish its climate footprint, has a transparent supply chain and has sold more than 10 million toilet rolls to over 100k UK households.