The ultimate guide to maximizing profit with SKU-level data
Unlock true data-driven decision making and revamp your profit strategy.
Imagine pulling sales data from every SKU you sell across all your marketplaces, combined with ad metrics, into a single set of key indicators that perfectly measure ROI by product. No spreadsheets required. Then, take it a step further and act immediately on that SKU-level insight to fine tune your pricing strategy in just a few clicks.
Linnworks’ and Conjura’s new partnership allows retailers like you to transform the way you approach profit and cost management.
Hannah Herlihy Lowe from Conjura joins us to show you a new (better) way of understanding product profitability and how to use it to blow past your 2025 targets. We dive into how and why to sync data from separate parts of your operation, utilizing it to make smarter decisions, and demonstrate the impact that can have on your bottom line—complete with real-world examples.
You’ll learn:
- Why tracking profit (or loss) on a SKU-level can unlock new growth opportunities
- How tying your advertising data to your products enables you to see the “real” profit per SKU
- What insights are uncovered when data sources are combined, instead of reviewed piecemeal
- The way to interpret and act on that combined data to optimize your product strategy
- How the combination of Linnworks and Conjura enables easier data-driven decision making
Meet our speakers
Hannah Herlihy Lowe
Head of Commercial, Conjura
Hannah is a passionate data scientist with a wealth of experience in helping ecommerce businesses turn data into profitable growth. With an M.Sc. in Analytics and a B.Eng. in Mechanical Engineering, she loves empowering brands to make smart decisions that lead to success.
Graeme Pratt
Vice President of Product, Linnworks
Graeme is a product professional with 19 years of experience delivering data-driven, user-centered solutions across sectors like Digital, Arts & Entertainment, and Hospitality. Holding a BSc Honours in Internet Software Development, he focuses on helping customers and users achieve their goals through research and development.